Published in #nett magazine in 2008

What do open source, shareware and Wikipedia have in common? They’re all part of the ‘gift economy’, the idea that you can do work for nothing and ‘gift’ it to others and somehow, you will be provided for. By Rosanne Bersten. more »

Heliotrope approached the Ethical Supermarket Guide at the Sustainable Living Festival in 2008, offering to help revamp the existing web site. After producing an analysis of the current site and conducting user testing and card sorting exercises with target markets, a proposal was put forward for restructuring the site. The Guide’s own web team conducted the restructure itself. In addition, Heliotrope has been involved with proof-reading the printed version of the Guide and has provided consultation services on media strategy and distribution. See the Ethical Supermarket Guide site.